Global Traffic Director
Route traffic by region to improve performance, reduce latency, and support global business needs.
Deliver Reliable Experiences Anywhere, Anytime
Global Traffic Director routes your users to the nearest, healthiest server based on their location—improving performance and reliability across every region you serve.
Lower Latency
Automatically routes queries to the closest endpoint for faster load times.
Regional Failover Support
Tailor experiences for regional differences like product offerings, languages, or compliance.
Scales with Your Growth
Easily supports expansion into new markets without added complexity.
Balanced Load Distribution
Prevents server overload by spreading traffic across regions.
Better User Experience
Delivers faster, more responsive service no matter where users are located.
What is Global Traffic Director
Global Traffic Director allows you to route your user and application traffic based on where the DNS query is received, helping to optimize performance and support regional business requirements. Using Global Traffic Director (GTD), you can configure regional nameservers to return a different response. When a nameserver in a region responds to a DNS query, it will return the address of the server you choose for that region. This functionality routes user and application traffic to the nearest location or to align with how you serve markets in different parts of the world.
How DNS Failover Works
Deliver Faster, Smarter, Region-Based DNS Routing
Global Traffic Director from DNS Made Easy improves performance by routing users to the closest and healthiest server, reducing latency and avoiding performance issues caused by distant connections. It also supports global business strategies—letting you tailor DNS responses by region to align with local offerings, languages, and compliance needs. Whether optimizing speed or meeting market-specific requirements, GTD keeps your traffic efficient, reliable, and in the right place.
Why It Matters:
- Eliminate single points of failure
- Automatically route around DNS provider outages
- Improve query resolution speed and performance
- Support hybrid setups with on-prem or cloud DNS
- Increase infrastructure resilience without manual intervention
- Trusted by enterprises with 100% reliability record
Ready to Get Started?
DNS Made Easy delivers enterprise-grade DNS security and performance at a price small businesses can afford. With real-time threat detection, 100% uptime, and fast global resolution, you get reliable protection without the high cost—so you can focus on growing your business, not managing DNS issues.
